CEO of Wellness Connection
Patricia Rosi is CEO of Wellness Connection, Maine’s leading cannabis operator that’s now a model for patient-centric care on the East Coast and beyond. With 80 employees and over $15M in revenue, the Wellness Connection includes four Maine state-licensed dispensaries with state-of-the art cultivation, processing and manufacturing facilities.
Rosi is a cannabis industry trailblazer. Since 2011, she has successfully navigated the challenges of this new industry, collaborating with Maine state officials to create a solid and sustainable policy framework, developing strong business partnerships and expanding all lines of business. She’s now a sought-after advisor to early stage cannabis enterprises across the US, providing insight on best management, production and R&D practices as well as emerging retail and consumer trends.
Rosi has been honored nationally as a pioneer and progressive in the cannabis industry.
She’s on the list of the Glass Ceiling Wreckers: 2019 Power Women of Cannabis by Cannabis Business Executive (CBE). This is the third year Rosi has been honored by CBE: She was named the 2017 CBE Most Important Woman in Cannabis and ranked #3 of the CBE 50 Most Important Women in the Cannabis Industry. Also, Rosi has been honored as one of Maine’s top five female CEOs by MaineBiz.
On the national scene, she is an active member of the National Cannabis Industry Association (NCIA) Marketing and Advertising Committee. Rosi continues to support policy work in Maine as the state navigates new adult-use cannabis laws. She works with the Association of Maine Dispensary Operators (MEADO), Maine Professionals for Regulating Marijuana (MPRM) and Retail Association of Maine.
Rosi champions corporate social responsibility, creating a wellness culture that benefits not only her employees but their communities and patients in need. The Wellness Connection team gives back each year via preferred rates for qualified Mainers and donates dozens of paid volunteer hours for community non-profits.
Rosi is also a passionate and result-oriented executive with vast global experience in the areas of business management, team-building, marketing, communications and branding. As a citizen of both the US and France, she has decades of experience as a creative leader at both Saatchi & Saatchi and Omnicom. And she built a small, local creative agency into an experiential marketing leader with national clients that included Verizon, Kraft and P&G.